Expanding into high-volume digital
FARMINGHAM, N.Y., August 26, 2014 – Access Direct Systems, Inc., a Farmingdale, New York-based direct mail and marketing service company, has installed an Océ ColorStream 3900 digital color printing system.
Founded in 1969 as a data compilation company, Access Direct has evolved into one of the largest direct mail and marketing service companies in the United States, mailing over a billion pieces annually. From data processing and print production management to bindery, inserting, and mailing, Access Direct provides a full array of services to publishers, banks and financial institutions, advertising agencies, communication companies, membership organizations, retailers, and other Fortune 1000 companies.
Throughout its 45 years in business, Access Direct has adhered to a simple, yet effective philosophy: to consistently provide superior service and quality while maintaining the stringent requirements of its clients. Since the beginning, the company has relied heavily on sophisticated state-of-the-art technology to help it deliver on its promise of maximum efficiencies and flawless delivery. This commitment to innovation and consistent results led Access Direct to long-time partner Canon Solutions America and specifically to the Océ ColorStream 3900 digital inkjet printing system.
Access Direct was already deeply entrenched in both digital and color, according to Executive Vice President Lori Messina, but only in cutsheet solutions designed for small volumes. As its clients began looking for larger volumes, Access Direct recognized the need to expand into the world of high-volume, continuous-feed digital inkjet color printing.
“We needed technology that would allow us to produce very large numbers in a very quick turnaround and be able to maintain quality and meet all of our clients’ stringent requirements,” said Messina. “The Océ ColorStream inkjet technology dovetails right into that because it allows us to enter the world of color and personalization in a more high-tech, digital environment.”
White Paper In, Full Color — or Black Only — Out
Impressed by the near-offset quality, speed of operation, and quality control features of the Océ ColorStream 3900, Executive Vice President John DiNozzi was also pleased with the machine’s ability to do double-duty, as both a color printer and a monochrome-only printer.
“With many of Canon Solution America’s competitors, you have to print color all the time,” said DiNozzi. “The Océ ColorStream 3900 has the ability to cap the unused print heads, so it only takes minutes to switch from monochrome to color.”
The consistent color of the Océ ColorStream 3900 system also proved to be a major selling point. “In the world of offset, colors change over time, but with the Océ ColorStream 3900, the color is stable from job one to job one million,” said Messina. “Once you’ve locked in those parameters, you have the consistency of that color match.”
About Access Direct Systems, Inc.
As one of the largest direct mail and marketing service companies in the country, Access Direct Systems, Inc. is responsible for mailing over a billion pieces annually. It services various industries which include publishers, banks and financial institutions, advertising agencies, communication companies, membership organizations, fund raisers, retailers and other Fortune 1000 Companies. Many large volume and continuity mailing clients prefer Access Direct because of its record of performing these services consistently and cost effectively. To support these mailings, its services include database management, print production management, postal optimization, personalization, and mailing.